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Ideas not just words and pictures

The mantra!

Has worked all different types of businesses and brands in the world. His strategy and design have shaped communications, inspired change and accelerated the competitive metabolism in dozens of leadership companies.with some of the best

I use design and digital interactions to solve for human needs. I've honed a blend of strategic thinking, aesthetic merit and omni-channel marketing to produce results driven customer experiences. I love what I do and working with talented people.

With 16 years of professional experience. Iím a champion for design and technology innovation that create compelling user experiences that align with brand strategies.

As a seasoned group director of user experience and creative I oversee and provide leadership to a team of design and UX professionals; and support client engagement, product development and business development in all new business efforts. This includes, but is not limited to, analyzing business problems and proposing innovative solutions and/or making strategic recommendations for UX and creative solutions. I thoroughly understand the importance of eye-catching, strategic, innovative and effective design from both brand and user perspectives. I am never short of ideas and thrive on creative challenges.


self portrait
Got a few... to hear about what I have been up to?

Chicago Sun-Times
Over the last year I led the total revamp of the CST Media brand identities and standardized the groups visual language

Introduced ecommerce to publishing with SPLASH SHOP.


Trying to find the right mix for the next generation of personalization and social shopping.

A UX Sears Reel
Sample of work 2010-2011.

Recent News
Coming soon. The first Sun-times brand awareness campaign in seven years.

January has been all about UAT testing a new CST News app.

The Chicago Reader - Responsive Special Section Design - Dropped on 12.17.2013 - The adaptive mobile design is pretty sweet.

Checkout the Skateboard Art Show my UX Team had last week. My masterpiece is above.

Boxes and Arrows
Typography Chicago

© 2014 9090 | Peter McNulty